@import url("https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800;900&family=Instrument+Serif:ital@0;1&display=swap");

:root {
  --bg: #f2f1ee;
  --bg-2: #eae8e3;
  --bg-3: #ffffff;
  --card: rgba(255, 255, 255, 0.85);
  --card-2: #ffffff;
  --border: rgba(20, 20, 20, 0.09);
  --border-2: rgba(20, 20, 20, 0.18);
  --text: #141414;
  --muted: rgba(20, 20, 20, 0.6);
  --faint: rgba(20, 20, 20, 0.34);
  --orange: #f26522;
  --orange-2: #d4571a;
  --violet: #ff8a3d;
  --magenta: #ffb066;
  --grad: linear-gradient(92deg, #d4571a 0%, #f26522 52%, #ff9350 115%);
  --glow-orange: rgba(242, 101, 34, 0.3);
  --glow-violet: rgba(20, 20, 20, 0.12);
  --max: 1200px;
  --radius: 24px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  overflow-x: hidden;
  color: var(--text);
  background: var(--bg);
  font-family: "Inter", "Segoe UI", system-ui, -apple-system, sans-serif;
  -webkit-font-smoothing: antialiased;
}

body.menu-open {
  overflow: hidden;
}

::selection {
  color: #fff;
  background: rgba(242, 101, 34, 0.35);
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
textarea {
  font: inherit;
}

button {
  cursor: pointer;
}

/* ---------- gradient text helper (applied per-selector below) ---------- */

.hero h1 em,
.welcome-copy p,
.card-number,
.belief-list span,
.process-list span,
.consult-menu span,
.calculator-card output,
.how-steps span {
  background: var(--grad);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  color: transparent;
}

/* ---------- header ---------- */

.site-header {
  position: fixed;
  top: 14px;
  left: 50%;
  transform: translateX(-50%);
  z-index: 50;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  width: min(1120px, calc(100% - 28px));
  min-height: 62px;
  padding: 8px 10px 8px 18px;
  color: var(--text);
  background: rgba(255, 255, 255, 0.65);
  border: 1px solid var(--border);
  border-radius: 999px;
  backdrop-filter: blur(18px);
  -webkit-backdrop-filter: blur(18px);
  transition: background 300ms var(--ease), border-color 300ms var(--ease);
}

.site-header.is-scrolled {
  background: rgba(255, 255, 255, 0.88);
  border-color: var(--border-2);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  width: max-content;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  line-height: 0.92;
}

.brand-logo {
  display: block;
  width: 36px;
  height: 36px;
  object-fit: cover;
  object-position: center;
  filter: drop-shadow(0 0 14px rgba(242, 101, 34, 0.4));
}

.brand-name {
  font-size: 13px;
}

.desktop-nav {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 4px;
  color: var(--muted);
  font-size: 13.5px;
  font-weight: 500;
}

.desktop-nav a {
  padding: 8px 14px;
  border-radius: 999px;
  transition: color 240ms var(--ease), background 240ms var(--ease);
}

.desktop-nav a:hover {
  color: var(--text);
}

.desktop-nav a.is-active {
  color: var(--text);
  background: var(--card-2);
}

/* ---------- buttons ---------- */

.order-button,
.hero-actions a,
.welcome-actions a,
.thinking-copy a,
.ai-sales-inner a,
.skyrocket-inner > a,
.demo-outline,
.never-miss-inner a,
.start-ai-inner a {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 46px;
  padding: 0 26px;
  color: #fff;
  background: var(--grad);
  border: 0;
  border-radius: 999px;
  box-shadow: 0 10px 34px -12px var(--glow-orange);
  font-size: 14px;
  font-weight: 600;
  letter-spacing: 0.01em;
  transition: transform 240ms var(--ease), box-shadow 240ms var(--ease), filter 240ms var(--ease);
}

.order-button:hover,
.hero-actions a:hover,
.welcome-actions a:hover,
.thinking-copy a:hover,
.ai-sales-inner a:hover,
.skyrocket-inner > a:hover,
.demo-outline:hover,
.never-miss-inner a:hover,
.start-ai-inner a:hover {
  transform: translateY(-2px);
  box-shadow: 0 16px 44px -12px var(--glow-orange);
  filter: brightness(1.08);
}

.order-button {
  justify-self: end;
  min-height: 42px;
  font-size: 13px;
}

.menu-toggle {
  display: none;
  justify-self: end;
  align-items: center;
  justify-content: center;
  min-height: 42px;
  padding: 0 20px;
  color: var(--text);
  background: var(--card-2);
  border: 1px solid var(--border);
  border-radius: 999px;
  font-size: 13px;
  font-weight: 600;
}

/* ---------- mobile nav ---------- */

.mobile-nav {
  position: fixed;
  inset: 0;
  z-index: 45;
  display: none;
  align-items: center;
  justify-content: center;
  color: var(--text);
  background: rgba(242, 241, 238, 0.96);
  backdrop-filter: blur(22px);
  -webkit-backdrop-filter: blur(22px);
}

.mobile-nav.is-open {
  display: flex;
}

.mobile-nav nav {
  display: grid;
  gap: 10px;
  text-align: center;
  font-size: clamp(30px, 9vw, 56px);
  font-weight: 800;
  letter-spacing: -0.02em;
  line-height: 1.05;
}

.mobile-nav a {
  transition: color 200ms var(--ease);
}

.mobile-nav a:hover {
  color: var(--orange-2);
}

/* ---------- aurora canvas ---------- */

.aurora {
  position: absolute;
  inset: 0;
  z-index: 0;
  width: 100%;
  height: 100%;
  pointer-events: none;
  opacity: 0.85;
}

/* ---------- hero ---------- */

.hero {
  position: relative;
  min-height: 100svh;
  display: grid;
  align-items: end;
  padding: 130px clamp(18px, 6vw, 86px) 0;
  overflow: hidden;
  color: var(--text);
  background:
    radial-gradient(1000px 540px at 82% -10%, rgba(242, 101, 34, 0.1), transparent 62%),
    radial-gradient(860px 520px at 6% 112%, rgba(242, 101, 34, 0.08), transparent 60%),
    var(--bg);
}

.hero::before,
.hero::after {
  content: "";
  position: absolute;
  border: 1px solid rgba(20, 20, 20, 0.08);
  border-radius: 50%;
  pointer-events: none;
}

.hero::before {
  width: 240px;
  height: 240px;
  left: -80px;
  top: 22%;
}

.hero::after {
  width: 360px;
  height: 360px;
  right: -150px;
  bottom: 16%;
}

.hero-stamp {
  position: absolute;
  right: clamp(54px, 9vw, 150px);
  top: 21%;
  z-index: 1;
  display: grid;
  place-items: center;
  width: 118px;
  height: 118px;
  border: 1px dashed rgba(20, 20, 20, 0.3);
  border-radius: 50%;
  color: var(--faint);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.12em;
  line-height: 1.1;
  text-align: center;
  text-transform: uppercase;
  transform: rotate(12deg);
}

.hero-content {
  position: relative;
  z-index: 2;
  width: min(var(--max), 100%);
  padding-bottom: 96px;
}

.hero-eyebrow,
.section-kicker,
.split-heading p,
.menu-header p,
.thinking-copy p,
.contact-copy p {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin: 0 0 22px;
  color: var(--muted);
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.hero-eyebrow::before,
.section-kicker::before,
.split-heading p::before,
.menu-header p::before,
.thinking-copy p::before,
.contact-copy p::before {
  content: "";
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--grad);
  box-shadow: 0 0 12px var(--glow-orange);
}

.hero h1 {
  max-width: 1080px;
  margin: 0;
  font-size: clamp(46px, 8.2vw, 118px);
  font-weight: 800;
  line-height: 0.98;
  letter-spacing: -0.04em;
}

.hero h1 span {
  display: inline;
  color: var(--text);
}

.hero h1 .brown-line {
  color: var(--text);
}

.hero h1 span:nth-of-type(4) {
  color: var(--faint);
}

.hero h1 em {
  display: inline;
  font-family: "Instrument Serif", Georgia, serif;
  font-style: italic;
  font-weight: 400;
  letter-spacing: -0.02em;
}

.hero h1 span:nth-of-type(5) {
  display: inline;
}

.hero-copy {
  max-width: 620px;
  margin: 30px 0 0;
  color: var(--muted);
  font-size: clamp(17px, 1.8vw, 21px);
  font-weight: 450;
  line-height: 1.55;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 38px;
}

.hero-actions a:last-child {
  color: var(--text);
  background: transparent;
  border: 1px solid var(--border-2);
  box-shadow: none;
}

.hero-actions a:last-child:hover {
  background: var(--card);
  box-shadow: none;
}

.hero-ticket {
  position: absolute;
  right: clamp(42px, 8vw, 150px);
  bottom: 150px;
  z-index: 2;
  width: min(380px, 30vw);
  padding: 26px;
  color: var(--text);
  background: rgba(255, 255, 255, 0.72);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  backdrop-filter: blur(18px);
  -webkit-backdrop-filter: blur(18px);
  box-shadow: 0 30px 80px -30px rgba(20, 20, 20, 0.25);
  transform: rotate(-1.5deg);
}

.ticket-eyebrow {
  width: max-content;
  margin: 0 0 16px;
  padding: 6px 12px;
  color: #fff;
  background: var(--grad);
  border-radius: 999px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.hero-ticket h2 {
  margin: 0;
  font-size: clamp(26px, 2.6vw, 38px);
  font-weight: 800;
  line-height: 1;
  letter-spacing: -0.03em;
}

.hero-ticket ul {
  display: grid;
  gap: 10px;
  padding: 18px 0;
  margin: 18px 0;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  list-style: none;
}

.hero-ticket li {
  display: grid;
  grid-template-columns: 34px 1fr;
  gap: 10px;
  color: var(--muted);
  font-size: 13.5px;
  font-weight: 600;
  line-height: 1.25;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.hero-ticket li span {
  color: var(--orange-2);
}

.ticket-note {
  margin: 0;
  color: var(--orange-2);
  font-size: 13.5px;
  font-weight: 700;
  letter-spacing: 0.06em;
  line-height: 1.2;
  text-transform: uppercase;
}

.hero-ribbon {
  position: relative;
  z-index: 3;
  margin-inline: calc(clamp(18px, 6vw, 86px) * -1);
  overflow: hidden;
  color: transparent;
  background: rgba(20, 20, 20, 0.03);
  border-top: 1px solid var(--border);
  mask-image: linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent);
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent);
}

.hero-ribbon div {
  display: flex;
  gap: 34px;
  width: max-content;
  padding: 18px 0;
  animation: marquee 30s linear infinite;
}

.hero-ribbon span {
  white-space: nowrap;
  font-size: clamp(20px, 2.6vw, 36px);
  font-weight: 800;
  line-height: 1;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  color: transparent;
  -webkit-text-stroke: 1px rgba(20, 20, 20, 0.3);
}

@keyframes marquee {
  from {
    transform: translateX(0);
  }

  to {
    transform: translateX(-50%);
  }
}

/* ---------- section shells ---------- */

.signature-section,
.reality-section,
.beliefs-section,
.process-section,
.menu-section,
.ecosystem-section,
.thinking-section,
.contact-section {
  position: relative;
  padding: clamp(86px, 10vw, 150px) clamp(18px, 6vw, 86px);
}

.signature-section,
.beliefs-section,
.ecosystem-section {
  background: var(--bg-2);
}

.reality-section,
.process-section,
.thinking-section {
  background: var(--bg);
}

.section-intro,
.split-heading,
.menu-header {
  width: min(var(--max), 100%);
  margin: 0 auto clamp(38px, 5vw, 64px);
}

.section-intro {
  display: grid;
  grid-template-columns: 0.6fr 1.2fr;
  gap: 40px;
  align-items: end;
}

.signature-section .section-intro {
  display: block;
  margin-bottom: clamp(32px, 4vw, 52px);
}

.section-intro h2,
.split-heading h2,
.menu-header h2,
.welcome-copy h2,
.thinking-copy h2,
.contact-copy h2 {
  margin: 0;
  color: var(--text);
  font-size: clamp(38px, 5.4vw, 78px);
  font-weight: 800;
  line-height: 1.02;
  letter-spacing: -0.035em;
}

.signature-section .section-intro h2 {
  max-width: 980px;
}

/* ---------- glass cards (shared) ---------- */

.signature-card,
.reality-board article,
.belief-list article,
.consult-menu article,
.gallery-grid article,
.thinking-list article,
.how-steps article,
.industries-grid article,
.calculator-card,
.skyrocket-accordion details,
.lead-faq details,
.process-list li {
  background: var(--card);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  transition: transform 300ms var(--ease), border-color 300ms var(--ease), background 300ms var(--ease), box-shadow 300ms var(--ease);
}

.signature-card:hover,
.belief-list article:hover,
.consult-menu article:hover,
.gallery-grid article:hover,
.thinking-list article:hover,
.how-steps article:hover,
.industries-grid article:hover {
  transform: translateY(-5px);
  background: var(--card-2);
  border-color: var(--border-2);
  box-shadow: 0 24px 60px -28px var(--glow-orange);
}

/* ---------- signature ---------- */

.signature-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  width: min(var(--max), 100%);
  margin: 0 auto;
}

.signature-card {
  position: relative;
  min-height: 340px;
  display: flex;
  flex-direction: column;
  padding: 30px;
  overflow: hidden;
}

.signature-card::before {
  content: "";
  position: absolute;
  inset: 0 0 auto;
  height: 2px;
  background: var(--grad);
  opacity: 0.85;
}

.card-number,
.belief-list span,
.process-list span,
.consult-menu span {
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.08em;
}

.signature-card h3,
.belief-list h3,
.process-list h3,
.consult-menu h3,
.gallery-grid h3,
.thinking-list h3 {
  margin: 26px 0 12px;
  color: var(--text);
  font-size: clamp(22px, 2.4vw, 32px);
  font-weight: 700;
  line-height: 1.08;
  letter-spacing: -0.02em;
}

.signature-card p,
.belief-list p,
.process-list p,
.consult-menu p,
.welcome-actions p,
.board-note {
  margin: 0;
  color: var(--muted);
  font-size: 16px;
  font-weight: 450;
  line-height: 1.55;
}

.tag-row {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: auto;
  padding-top: 28px;
}

.tag-row span {
  padding: 7px 13px;
  color: var(--muted);
  background: var(--card);
  border: 1px solid var(--border);
  border-radius: 999px;
  font-size: 12.5px;
  font-weight: 600;
}

/* ---------- welcome (scroll-fill statement) ---------- */

.welcome-section {
  padding: clamp(96px, 12vw, 170px) clamp(18px, 6vw, 86px);
  color: var(--text);
  background:
    radial-gradient(900px 480px at 50% 0%, rgba(242, 101, 34, 0.07), transparent 65%),
    var(--bg);
  text-align: center;
}

.welcome-copy,
.welcome-actions {
  width: min(900px, 100%);
  margin: 0 auto;
}

.welcome-copy p {
  margin: 0 0 10px;
  font-family: "Instrument Serif", Georgia, serif;
  font-style: italic;
  font-size: clamp(30px, 4.6vw, 64px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1;
}

.welcome-copy h2 {
  color: var(--text);
  font-size: clamp(30px, 4.6vw, 64px);
  letter-spacing: -0.03em;
}

.welcome-actions p {
  margin: 34px auto 0;
  max-width: 760px;
  font-size: clamp(20px, 2.6vw, 32px);
  font-weight: 600;
  line-height: 1.4;
  letter-spacing: -0.01em;
  background-image: linear-gradient(90deg, var(--text) var(--fill, 20%), rgba(233, 230, 248, 0.22) var(--fill, 20%));
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.welcome-actions a {
  margin-top: 34px;
}

/* ---------- ai sales hero ---------- */

.ai-sales-hero {
  position: relative;
  min-height: 82svh;
  display: grid;
  align-items: center;
  padding: clamp(96px, 12vw, 170px) clamp(18px, 6vw, 86px);
  overflow: hidden;
  color: var(--text);
  background:
    radial-gradient(1100px 620px at 18% -12%, rgba(242, 101, 34, 0.1), transparent 62%),
    radial-gradient(900px 560px at 92% 115%, rgba(242, 101, 34, 0.08), transparent 62%),
    var(--bg-2);
}

.ai-sales-inner {
  position: relative;
  z-index: 1;
  width: min(1180px, 100%);
  margin: 0 auto;
}

.ai-sales-inner h2,
.skyrocket-inner h2,
.calculator-heading h2,
.how-heading h2,
.industries-heading h2,
.start-ai-inner h2 {
  margin: 0;
  color: var(--text);
  font-size: clamp(40px, 6.4vw, 96px);
  font-weight: 800;
  line-height: 1;
  letter-spacing: -0.035em;
}

.ai-sales-inner h2 span,
.skyrocket-inner h2 span,
.calculator-heading h2 span,
.how-heading h2 span,
.industries-heading h2 span,
.lead-burn-heading h3 span {
  font-family: "Instrument Serif", Georgia, serif;
  font-style: italic;
  font-weight: 400;
  background: var(--grad);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  color: transparent;
}

.ai-sales-inner p {
  width: min(880px, 100%);
  margin: 30px 0 40px;
  color: var(--muted);
  font-size: clamp(19px, 2.3vw, 30px);
  font-weight: 550;
  line-height: 1.5;
  letter-spacing: -0.01em;
}

.ai-sales-inner p span {
  display: inline-block;
  margin: 0 4px 6px;
  padding: 1px 14px 3px;
  color: var(--text);
  background: var(--card-2);
  border: 1px solid var(--border-2);
  border-radius: 999px;
  white-space: nowrap;
}

/* ---------- skyrocket + faq ---------- */

.skyrocket-section,
.calculator-section,
.how-it-works-section,
.industries-section {
  padding: clamp(86px, 10vw, 150px) clamp(18px, 6vw, 86px);
  background: var(--bg);
}

.skyrocket-inner,
.calculator-heading,
.how-heading,
.industries-heading {
  width: min(var(--max), 100%);
  margin: 0 auto;
}

.skyrocket-accordion {
  width: min(1120px, 100%);
  display: grid;
  gap: 14px;
  margin: 52px 0 clamp(58px, 6vw, 88px);
}

.skyrocket-accordion summary,
.lead-faq summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  list-style: none;
  cursor: pointer;
  padding: 22px 26px;
  color: var(--text);
  font-size: clamp(18px, 2.2vw, 28px);
  font-weight: 700;
  letter-spacing: -0.015em;
  line-height: 1.15;
  transition: color 240ms var(--ease);
}

.skyrocket-accordion summary::-webkit-details-marker,
.lead-faq summary::-webkit-details-marker {
  display: none;
}

.skyrocket-accordion summary::after,
.lead-faq summary::after {
  content: "\2212";
  flex: 0 0 auto;
  font-weight: 500;
  background: var(--grad);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
}

.skyrocket-accordion details:not([open]) summary::after,
.lead-faq details:not([open]) summary::after {
  content: "+";
}

.skyrocket-accordion details[open],
.lead-faq details[open] {
  background: var(--card-2);
  border-color: var(--border-2);
}

.skyrocket-accordion details[open] summary,
.lead-faq details[open] summary {
  color: var(--orange-2);
}

.skyrocket-accordion p,
.lead-faq p {
  max-width: 920px;
  margin: 0;
  padding: 0 26px 24px;
  color: var(--muted);
  font-size: clamp(15px, 1.5vw, 18px);
  font-weight: 450;
  line-height: 1.6;
}

.lead-burn-heading {
  width: min(var(--max), 100%);
  margin: 0 auto;
}

.lead-burn-heading h3 {
  max-width: 1040px;
  margin: 0;
  color: var(--text);
  font-size: clamp(34px, 4.8vw, 70px);
  font-weight: 800;
  line-height: 1;
  letter-spacing: -0.03em;
}

.lead-burn-layout {
  width: min(var(--max), 100%);
  margin: 40px auto 0;
}

.lead-faq {
  width: 100%;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
  margin: 0;
}

.lead-faq summary {
  font-size: clamp(16px, 1.6vw, 21px);
}

.skyrocket-inner > a {
  margin-top: 46px;
}

/* ---------- calculator ---------- */

.calculator-section {
  background:
    radial-gradient(1000px 560px at 85% 0%, rgba(242, 101, 34, 0.07), transparent 62%),
    var(--bg-2);
}

.calculator-heading p {
  width: min(880px, 100%);
  margin: 24px 0 0;
  color: var(--muted);
  font-size: clamp(15px, 1.6vw, 19px);
  font-weight: 450;
  line-height: 1.55;
}

.calculator-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
  width: min(var(--max), 100%);
  margin: 52px auto 0;
}

.calculator-card {
  min-height: 280px;
  display: grid;
  align-content: center;
  gap: 24px;
  padding: clamp(26px, 4vw, 44px);
}

.calculator-card label,
.calculator-card p {
  margin: 0;
  color: var(--muted);
  font-size: 13.5px;
  font-weight: 600;
  letter-spacing: 0.12em;
  line-height: 1.4;
  text-align: center;
  text-transform: uppercase;
}

.calculator-card input[type="range"] {
  width: 100%;
  accent-color: var(--orange);
}

.calculator-card output {
  display: block;
  font-size: clamp(44px, 5vw, 74px);
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 1;
  text-align: center;
}

.calculator-result {
  position: relative;
  background:
    linear-gradient(var(--bg-3), var(--bg-3)) padding-box,
    var(--grad) border-box;
  border: 1px solid transparent;
  box-shadow: 0 24px 70px -28px var(--glow-orange);
}

.calculator-result p {
  color: var(--muted);
}

.calculator-result output {
  font-size: clamp(52px, 6vw, 88px);
}

/* ---------- how it works ---------- */

.how-steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  width: min(var(--max), 100%);
  margin: 52px auto 44px;
  text-align: center;
}

.how-steps article {
  min-height: 230px;
  display: grid;
  align-content: center;
  gap: 18px;
  justify-items: center;
  padding: 34px 24px;
}

.how-steps span {
  font-size: 48px;
  font-weight: 800;
  line-height: 1;
}

.how-steps p {
  margin: 0;
  color: var(--text);
  font-size: clamp(16px, 1.7vw, 20px);
  font-weight: 600;
  line-height: 1.35;
}

.demo-outline {
  width: max-content;
  margin: 0 auto;
  display: flex;
}

/* ---------- statement bands ---------- */

.never-miss-section,
.start-ai-section {
  padding: clamp(90px, 11vw, 150px) clamp(18px, 6vw, 86px);
  color: var(--text);
  text-align: center;
}

.never-miss-section {
  background:
    radial-gradient(900px 500px at 50% 120%, rgba(242, 101, 34, 0.1), transparent 62%),
    var(--bg-2);
}

.start-ai-section {
  background:
    radial-gradient(900px 500px at 50% -20%, rgba(242, 101, 34, 0.08), transparent 62%),
    var(--bg-2);
}

.never-miss-inner,
.start-ai-inner {
  width: min(980px, 100%);
  margin: 0 auto;
}

.never-miss-inner h2,
.start-ai-inner h2 {
  margin: 0 0 34px;
  font-size: clamp(38px, 5.6vw, 84px);
}

/* ---------- industries ---------- */

.industries-heading h2 {
  max-width: 1000px;
}

.industries-grid {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 14px;
  width: min(var(--max), 100%);
  margin: 52px auto 0;
  text-align: center;
}

.industries-grid article {
  min-height: 180px;
  display: grid;
  align-content: center;
  justify-items: center;
  gap: 16px;
  padding: 22px 16px;
  color: var(--muted);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.1em;
  line-height: 1.25;
  text-transform: uppercase;
}

.industry-mark {
  display: grid;
  place-items: center;
  width: clamp(56px, 5vw, 72px);
  aspect-ratio: 1;
  color: var(--orange-2);
  background: var(--card);
  border: 1px solid var(--border);
  border-radius: 50%;
}

.industry-mark svg {
  width: 66%;
  height: 66%;
  fill: none;
  stroke: currentColor;
  stroke-width: 3.4;
  stroke-linecap: round;
  stroke-linejoin: round;
}

/* ---------- reality ---------- */

.reality-board {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
  width: min(var(--max), 100%);
  margin: 0 auto;
}

.reality-board article {
  padding: 34px;
}

.reality-board .answer-card {
  background:
    linear-gradient(var(--bg-3), var(--bg-3)) padding-box,
    var(--grad) border-box;
  border: 1px solid transparent;
  box-shadow: 0 24px 70px -30px var(--glow-violet);
}

.reality-board h3 {
  margin: 0 0 24px;
  color: var(--text);
  font-size: clamp(24px, 2.8vw, 40px);
  font-weight: 800;
  letter-spacing: -0.025em;
  line-height: 1.02;
}

.reality-board ol,
.process-list {
  display: grid;
  gap: 0;
  padding: 0;
  margin: 0;
  list-style: none;
}

.reality-board li {
  display: grid;
  grid-template-columns: 42px 0.6fr 1fr;
  gap: 12px;
  align-items: baseline;
  padding: 15px 0;
  border-top: 1px solid var(--border);
}

.reality-board li span {
  color: var(--faint);
  font-weight: 700;
  font-size: 13px;
}

.reality-board li strong {
  color: var(--text);
  font-size: 16.5px;
  font-weight: 700;
  letter-spacing: -0.01em;
}

.reality-board li p {
  margin: 0;
  color: var(--muted);
  font-size: 14.5px;
  font-weight: 450;
  line-height: 1.45;
}

.board-note {
  margin-top: 24px;
  padding: 18px 20px;
  color: var(--text);
  background: var(--card-2);
  border: 1px solid var(--border);
  border-radius: 16px;
  font-weight: 550;
}

/* ---------- beliefs / lists ---------- */

.belief-list,
.consult-menu,
.gallery-grid,
.thinking-list {
  display: grid;
  width: min(var(--max), 100%);
  margin: 0 auto;
  gap: 18px;
}

.belief-list {
  grid-template-columns: repeat(3, 1fr);
}

.belief-list article {
  padding: 30px;
}

/* ---------- process ---------- */

.process-list {
  width: min(var(--max), 100%);
  margin: 0 auto;
  gap: 14px;
}

.process-list li {
  display: grid;
  grid-template-columns: 70px 0.45fr 1fr;
  gap: 22px;
  align-items: start;
  padding: 28px;
}

.process-list li:hover {
  background: var(--card-2);
  border-color: var(--border-2);
}

.process-list span {
  font-size: 15px;
}

.process-list h3,
.process-list p {
  margin: 0;
}

/* ---------- consult menu ---------- */

.menu-section {
  background:
    radial-gradient(1000px 560px at 12% 8%, rgba(242, 101, 34, 0.07), transparent 62%),
    var(--bg-2);
}

.consult-menu {
  grid-template-columns: repeat(2, 1fr);
}

.consult-menu article {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  padding: 30px;
}

.consult-menu article:last-child {
  grid-column: 1 / -1;
}

.consult-menu h3 {
  margin: 18px 0 10px;
}

.consult-menu p {
  margin: 0;
}

/* ---------- ecosystem ---------- */

.gallery-grid {
  grid-template-columns: repeat(4, 1fr);
}

.gallery-grid article {
  min-height: 230px;
  padding: 26px;
}

.gallery-grid span,
.thinking-list span {
  display: inline-block;
  color: var(--orange-2);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.gallery-grid h3,
.thinking-list h3 {
  margin: 14px 0 0;
  font-size: clamp(18px, 1.8vw, 23px);
  font-weight: 650;
  line-height: 1.3;
}

/* ---------- thinking ---------- */

.thinking-section {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(300px, 1.1fr);
  gap: 48px;
}

.thinking-copy,
.thinking-list {
  width: auto;
  margin: 0;
}

.thinking-copy a {
  width: max-content;
  margin-top: 28px;
}

.thinking-list article {
  padding: 24px 26px;
}

/* ---------- contact ---------- */

.contact-section {
  background:
    radial-gradient(1100px 620px at 50% 118%, rgba(242, 101, 34, 0.08), transparent 65%),
    radial-gradient(800px 460px at 88% -10%, rgba(242, 101, 34, 0.07), transparent 62%),
    var(--bg);
  display: grid;
  grid-template-columns: 1fr;
  gap: 40px;
}

.contact-copy {
  width: min(var(--max), 100%);
  margin: 0 auto;
}

.booking-embed {
  width: min(var(--max), 100%);
  margin: 0 auto;
  overflow: hidden;
  min-height: 660px;
  padding: 12px;
  background: #fdfcfb;
  border: 1px solid var(--border-2);
  border-radius: var(--radius);
  box-shadow: 0 40px 110px -40px rgba(20, 20, 20, 0.15);
}

.booking-embed iframe {
  display: block;
  width: 100%;
  min-height: 640px;
  border-radius: 14px;
}

.contact-alt {
  width: min(var(--max), 100%);
  margin: 0 auto;
  color: var(--muted);
  font-size: 14.5px;
  font-weight: 550;
}

.contact-alt a {
  color: var(--orange-2);
}

.contact-alt a:hover {
  text-decoration: underline;
}

/* ---------- footer ---------- */

.site-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 22px;
  padding: 30px clamp(18px, 6vw, 86px);
  color: var(--muted);
  background: var(--bg-2);
  border-top: 1px solid var(--border);
}

.site-footer a:last-child {
  font-size: 13.5px;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  transition: color 200ms var(--ease);
}

.site-footer a:last-child:hover {
  color: var(--orange-2);
}

/* ---------- reveal ---------- */

.reveal {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 640ms var(--ease), transform 640ms var(--ease);
}

.reveal.visible {
  opacity: 1;
  transform: translateY(0);
}

.hero .reveal {
  opacity: 1;
  transform: none;
}

.hero .hero-ticket.reveal {
  transform: rotate(-1.5deg);
}

/* staggered load-in for hero (pure CSS — safe everywhere) */

@keyframes rise-in {
  from {
    opacity: 0;
    transform: translateY(26px);
  }

  to {
    opacity: 1;
    transform: translateY(0);
  }
}

.hero-eyebrow,
.hero h1,
.hero-copy,
.hero-actions,
.hero-ticket,
.hero-stamp {
  animation: rise-in 800ms var(--ease) both;
}

.hero h1 {
  animation-delay: 90ms;
}

.hero-copy {
  animation-delay: 190ms;
}

.hero-actions {
  animation-delay: 290ms;
}

.hero-ticket,
.hero-stamp {
  animation-delay: 420ms;
}

@keyframes ticket-rise {
  from {
    opacity: 0;
    transform: rotate(-1.5deg) translateY(26px);
  }

  to {
    opacity: 1;
    transform: rotate(-1.5deg) translateY(0);
  }
}

.hero-ticket {
  animation-name: ticket-rise;
}

/* ---------- responsive ---------- */

@media (max-width: 1040px) {
  .site-header {
    grid-template-columns: 1fr auto;
  }

  .desktop-nav,
  .order-button {
    display: none;
  }

  .menu-toggle {
    display: inline-flex;
  }

  .section-intro,
  .reality-board,
  .thinking-section {
    grid-template-columns: 1fr;
  }

  .signature-grid,
  .belief-list,
  .consult-menu {
    grid-template-columns: 1fr;
  }

  .consult-menu article:last-child {
    grid-column: auto;
  }

  .gallery-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .calculator-grid,
  .how-steps {
    grid-template-columns: 1fr;
  }

  .lead-faq {
    grid-template-columns: 1fr;
  }

  .industries-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 720px) {
  .site-header {
    top: 10px;
    min-height: 56px;
    padding: 6px 8px 6px 14px;
  }

  .mobile-nav {
    align-items: flex-start;
    justify-content: center;
    overflow-y: auto;
    padding: 100px 24px 32px;
  }

  .brand-logo {
    width: 32px;
    height: 32px;
  }

  .hero {
    min-height: 92svh;
    padding-top: 104px;
  }

  .hero-stamp {
    right: 18px;
    top: 14%;
    width: 84px;
    height: 84px;
    font-size: 9px;
  }

  .hero-content {
    padding-bottom: 70px;
  }

  .hero-ticket {
    display: none;
  }

  .hero h1 {
    font-size: clamp(38px, 12vw, 56px);
  }

  .hero-actions,
  .hero-actions a,
  .welcome-actions a,
  .thinking-copy a {
    width: 100%;
  }

  .signature-section,
  .reality-section,
  .beliefs-section,
  .process-section,
  .menu-section,
  .ecosystem-section,
  .thinking-section,
  .contact-section,
  .ai-sales-hero,
  .skyrocket-section,
  .calculator-section,
  .how-it-works-section,
  .industries-section,
  .never-miss-section,
  .start-ai-section {
    padding-inline: 16px;
  }

  .section-intro h2,
  .split-heading h2,
  .menu-header h2,
  .welcome-copy h2,
  .thinking-copy h2,
  .contact-copy h2,
  .ai-sales-inner h2,
  .skyrocket-inner h2,
  .calculator-heading h2,
  .how-heading h2,
  .industries-heading h2,
  .lead-burn-heading h3,
  .never-miss-inner h2,
  .start-ai-inner h2 {
    font-size: 34px;
  }

  .welcome-copy p {
    font-size: 34px;
  }

  .ai-sales-inner a,
  .skyrocket-inner > a,
  .demo-outline,
  .never-miss-inner a,
  .start-ai-inner a {
    width: 100%;
    min-height: 52px;
  }

  .reality-board li,
  .process-list li,
  .consult-menu article {
    grid-template-columns: 42px 1fr;
  }

  .reality-board li p,
  .process-list p,
  .consult-menu p {
    grid-column: 2;
  }

  .gallery-grid,
  .industries-grid {
    grid-template-columns: 1fr;
  }

  .site-footer {
    flex-direction: column;
    align-items: flex-start;
  }

  .booking-embed {
    padding: 8px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
  }

  .aurora {
    display: none;
  }
}

/* ===== crazy layer ===== */

body::before {
  content: "";
  position: fixed;
  top: 0;
  left: 0;
  height: 3px;
  width: var(--scrollp, 0%);
  background: var(--grad);
  z-index: 95;
  pointer-events: none;
}

body::after {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 94;
  pointer-events: none;
  opacity: 0.045;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='120' height='120' filter='url(%23n)' opacity='0.6'/%3E%3C/svg%3E");
}

.cursor-glow {
  position: fixed;
  left: 0;
  top: 0;
  width: 34px;
  height: 34px;
  margin: -17px 0 0 -17px;
  border: 1.5px solid rgba(242, 101, 34, 0.75);
  border-radius: 50%;
  transform: translate(var(--cx, -100px), var(--cy, -100px));
  transition: transform 130ms var(--ease);
  box-shadow: 0 0 26px rgba(242, 101, 34, 0.35);
  z-index: 96;
  pointer-events: none;
}

@media (hover: none), (prefers-reduced-motion: reduce) {
  .cursor-glow {
    display: none;
  }
}

.signature-card,
.belief-list article,
.consult-menu article,
.gallery-grid article,
.thinking-list article,
.how-steps article,
.calculator-card,
.reality-board article,
.process-list li {
  position: relative;
  overflow: hidden;
  will-change: transform;
}

.signature-card::after,
.belief-list article::after,
.consult-menu article::after,
.gallery-grid article::after,
.thinking-list article::after,
.how-steps article::after,
.calculator-card::after,
.reality-board article::after,
.process-list li::after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  opacity: 0;
  transition: opacity 300ms var(--ease);
  background: radial-gradient(340px circle at var(--mx, 50%) var(--my, 50%), rgba(242, 101, 34, 0.13), transparent 65%);
}

.signature-card:hover::after,
.belief-list article:hover::after,
.consult-menu article:hover::after,
.gallery-grid article:hover::after,
.thinking-list article:hover::after,
.how-steps article:hover::after,
.calculator-card:hover::after,
.reality-board article:hover::after,
.process-list li:hover::after {
  opacity: 1;
}

/* ===== hero drama ===== */

.hero-watermark {
  position: absolute;
  top: 6%;
  left: 50%;
  transform: translateX(-50%);
  z-index: 0;
  font-size: clamp(120px, 17vw, 330px);
  font-weight: 900;
  letter-spacing: -0.05em;
  white-space: nowrap;
  color: transparent;
  -webkit-text-stroke: 1px rgba(20, 20, 20, 0.08);
  pointer-events: none;
  user-select: none;
}

.hero-orb {
  position: absolute;
  right: clamp(8%, 16vw, 22%);
  top: 26%;
  z-index: 0;
  width: clamp(240px, 26vw, 420px);
  aspect-ratio: 1;
  border-radius: 50%;
  background:
    radial-gradient(circle at 32% 28%, #ffe3cc 0%, #ff9350 34%, #f26522 62%, #c94e15 100%);
  box-shadow:
    0 60px 160px -30px rgba(242, 101, 34, 0.55),
    inset -30px -40px 80px rgba(120, 40, 8, 0.35),
    inset 20px 26px 60px rgba(255, 255, 255, 0.55);
  animation: orb-float 9s ease-in-out infinite alternate;
  pointer-events: none;
}

@keyframes orb-float {
  from {
    transform: translateY(-18px) scale(0.99);
  }

  to {
    transform: translateY(22px) scale(1.02);
  }
}

.hero-chips {
  position: absolute;
  right: clamp(4%, 8vw, 10%);
  top: 47%;
  z-index: 1;
  display: grid;
  gap: 14px;
  justify-items: end;
}

.hero-chips span {
  display: inline-block;
  padding: 11px 20px;
  color: var(--muted);
  background: rgba(255, 255, 255, 0.65);
  border: 1px solid var(--border);
  border-radius: 999px;
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  box-shadow: 0 14px 40px -18px rgba(20, 20, 20, 0.25);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  will-change: transform;
}

.hero h1 {
  font-size: clamp(48px, 8vw, 140px);
}

.hero-content {
  width: min(1320px, 100%);
}

@media (max-width: 1180px) {
  .hero-watermark,
  .hero-orb,
  .hero-chips {
    display: none;
  }
}

/* ===== merged welcome + ai-sales lead ===== */

.ai-sales-lead {
  width: 100%;
  padding-bottom: clamp(34px, 4vw, 56px);
  margin-bottom: clamp(38px, 5vw, 64px);
  border-bottom: 1px solid var(--border);
  text-align: left;
}

.ai-sales-lead .welcome-copy,
.ai-sales-lead .welcome-actions {
  width: 100%;
  margin: 0;
}

.ai-sales-lead .welcome-copy p {
  margin: 0;
  font-size: clamp(24px, 3vw, 42px);
}

.ai-sales-lead .welcome-copy h2 {
  font-size: clamp(28px, 3.8vw, 54px);
}

.ai-sales-lead .welcome-actions p {
  margin: 20px 0 0;
  max-width: 820px;
  font-size: clamp(17px, 1.9vw, 24px);
}

.ai-sales-lead .welcome-actions a {
  display: inline;
  min-height: 0;
  padding: 0 2px;
  color: var(--orange);
  background: none;
  box-shadow: none;
  border-bottom: 2px solid var(--orange);
  border-radius: 0;
  font-size: inherit;
  font-weight: 700;
  -webkit-text-fill-color: var(--orange);
}